Words that breathe life into your stories, crafted with care.

Meet Lanna Leite

I’m a writer and content creator focused on clear, intentional brand communication and audience engagement. My work sits across brand copy, long-form writing, and content adaptation, always with attention to tone, clarity, and consistency across digital platforms.

I’m particularly drawn to brands that value thoughtful positioning, strong identity, and responsible communication. I care about how products are presented, how stories are told, and the broader impact brands have on the people they reach.

Alongside writing, I work fluently in English and Portuguese, supporting content translation and adaptation while preserving voice, intent, and cultural nuance. I approach every project with curiosity, professionalism, and a high standard for the work I put into the world.

My Approach

I approach marketing with intention and clarity.
I focus on understanding the brand, the audience, and the purpose behind each message before shaping the words themselves.

Rather than chasing trends, I prioritize consistency, thoughtful storytelling, and communication that feels human and aligned.

My Services

I write about copywriting and social media as strategic tools that help businesses clarify their message, attract the right audience, and turn attention into action.

From brand storytelling to conversion-driven content, my work explores how intentional words and well-planned social presence can directly impact growth, credibility, and customer loyalty.

Copywriting

Clear, compelling copy tailored to your brand’s voice and goals.

Editing

Polishing your writing to ensure clarity, flow, and impact.

Personalized feedback to elevate your storytelling and style.

Consulting

Work

A selection of stories told through crafted words.

Portraits

Intimate profiles capturing true voices.

Events

Stories brought alive from lively gatherings.

Essays

Thoughtful reflections in carefully chosen words.

Blogs

Personal stories shared with warmth and honesty.

→

→

→

→

My Journey

My journey into writing began years ago with a personal blog focused on fashion, branding, and marketing. What started as curiosity quickly developed into a deeper interest in how brands communicate, attract attention, and build emotional connections through digital platforms.

Over time, I transitioned into freelance writing and content creation, collaborating with a marketing company and later shifting toward long-form storytelling through my Substack, where I currently publish essays. My work sits at the intersection of storytelling, brand strategy, and audience psychology.

I am passionate about crafting narratives that do more than promote a product. My goal is to reshape how people perceive brands by highlighting real value, relevance, and impact. Through clear messaging and intentional storytelling, I help brands connect with their audiences in a more human and meaningful way.

In addition to writing, I work fluently in both English and Portuguese, which allows me to support brands with content adaptation and translation while preserving tone, intent, and cultural nuance. This enables me to help brands expand their reach without losing their voice.

I am continuously refining my craft, with a clear focus on brand strategy, digital storytelling, and content that builds trust, drives engagement, and inspires action.

Work

Writing & Copy

From heartfelt narratives to sharp marketing copy, I tailor words that connect.

Substack Essays
Long-form storytelling focused on branding, marketing, and digital culture.
Explores how brands shape perception and build emotional connections with their audiences.

Freelance Marketing Content
Written content developed in collaboration with a Web Design Company (Janobi. Agency), supporting brand messaging and online communication.

Brand Copywriting (Spec Projects)
Conceptual copy created for fashion and lifestyle brands, with a focus on brand voice, positioning, and audience engagement.